With 23-24 seasons kicking off and ticket sale targets set, your digital strategy may need some search channel spice to keep up. Discover why it’s key to invest in both search engine optimization (SEO) and search engine marketing (SEM) to reach new audiences, boost your brand, and drive sales.

This carousel was a partnership with the SEO/SEM staff experts at CI where I collaborated with them to identify a pressing topic in the industry, ideated on how to clearly highlight their tips as I drafted the carousel copy, and explored creative solutions to visualize the intricate connection between SEM and SEO channels.