Objective
Brainstorm and develop a consistent brand system for the podcast including a style guide and refreshed visual toolkit for social content and emails.
Research & Mood Board
Archetype: Sage
Other Sage Archetype Brands: Google, NYTimes, CNN TED
Common Themes: Bold, clean, simple aesthetics; each brand is recognizable by a graphic, acronym, or short wordmark logo
10 Defining Adjectives: Inspiring, Professional, Reliable, Respected, Savvy, Smart, Sophisticated, Stimulating, Serious, Thoughtful, and Trustworthy
See it In Action
