Objective (2023 Redesign)
Update the Social Content Calendar to create a new design layout that highlights monthly holidays, on this day events, and birthdays without content descriptions.
Creative Process
1. Analyze the responses from the SCC survey to identify the content areas that CI's audience is most eager for and remove things that are no longer as helpful.
NOTE: Findings from the survey responses highlighted that there was no longer a high demand for content descriptions.
2. Brainstorm a new, visual direction for the content calendar layout with a significant increase in the number of holidays that are highlighted.
3. Explore additional features, like content highlights and relevant, holiday illustrations, that can enhance the new design layout.
